National Media Research, Planning and Placement

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What's the Cost | Research | Planning | Buy Management | Tracking | Financial Stewardship

Buy Management

Our media staff implements your plan. More than “media buying", our buying management is daily engagement that includes rate negotiation, ordering, ad trafficking, schedule confirmation, make goods, payments and financial accounting.

  • We have established working relationships with media vendors and rep firms across the country, allowing us to plan, place and implement your media campaign quickly and accurately.

  • Your campaign will benefit from our daily monitoring of your media schedules. We are experienced in renegotiating schedules due to preemptions and unexpected program changes as a result of weather, special events, or other programming interruptions.

  • Our experience with political windows (45 days before a primary, 60 before the general) and lowest unit rate laws (LUR) for federal candidates helps us maximize your audience while minimizing your costs.