TV Skews Blue

Democrat voters are more likely to be watching 12 of the 15 most common television program formats. This means your Republican media planners have to work harder to reach your target audiences.

• Only national/network news, sports and reality program formats attract more Republican than Democrat voters.
  


• Daytime soap operas show the biggest difference between Democrat and Republican viewership.

To see a table summarizing all program formats, please click the image below.